Still Wearing The Same Size?
Tags: (Self) Deception
"... as the American population has become generally more overweight, brands from the luxury names to the mass retail chains have scaled down the size labels on their clothing.
"You may actually be a size 14 and, according to whatever particular store you're in, you come out a size 10," said Natalie Nixon, associate professor of fashion industry management at Philadelphia University. "It's definitely to make the consumer feel good." To paraphrase ... vanity sizing is a "temporary fix" that reflects a larger problem of people looking for quick solutions for losing weight ...
Really? I don't see anything temporary about it. The dimensions of the sizes have been increased twice that I know of and I suspect at least 3-4 times since the 80's. That looks like a permanent adjustment to me.
Do you think this is contributing to the obesity epidemic? Seems to me that people don't take weight gain seriously when they can still fit into the same size they've always worn.
http://www.cnn.com/2009/HEALTH/07/10/attitudes.overweight/index.html?iref=24hours
"... as the American population has become generally more overweight, brands from the luxury names to the mass retail chains have scaled down the size labels on their clothing.
"You may actually be a size 14 and, according to whatever particular store you're in, you come out a size 10," said Natalie Nixon, associate professor of fashion industry management at Philadelphia University. "It's definitely to make the consumer feel good." To paraphrase ... vanity sizing is a "temporary fix" that reflects a larger problem of people looking for quick solutions for losing weight ...
Really? I don't see anything temporary about it. The dimensions of the sizes have been increased twice that I know of and I suspect at least 3-4 times since the 80's. That looks like a permanent adjustment to me.
Do you think this is contributing to the obesity epidemic? Seems to me that people don't take weight gain seriously when they can still fit into the same size they've always worn.
http://www.cnn.com/2009/HEALTH/07/10/attitudes.overweight/index.html?iref=24hours